The article argues that books are not too expensive, noting that their prices have remained relatively stable over time compared to other goods. It suggests that the perceived high cost may stem from comparisons with other media rather than actual pricing trends.
The article reflects on how people often fall in love with idealized concepts rather than reality, drawing from a meditation teacher's observation about loving ideas of people instead of the actual individuals.
The article emphasizes communicating with intent by saying what you mean to say rather than just the first thing that comes to mind. It focuses on deliberate communication.