Google is reportedly A/B testing a slightly modified version of its 2015 wordmark logo on the main search page. Users can see the variation by opening an incognito window and refreshing the homepage until the logo changes.
Google redesigned its search box for the first time since 2001, making it larger to accept longer queries, photos, and videos. AI agents can now automate searches like apartment listings, bypassing sites like Zillow. Critics warn the change accelerates the decline of the open web as Google profits from keeping traffic within its ecosystem.