Hank Green argues the internet is broken due to platform design that prioritizes engagement over user well-being, and proposes fixes such as decentralized protocols, better content moderation, and shifting incentives away from addictive algorithms.
The article draws a parallel between Costco's business model—deliberately limiting choices to offer higher quality and value—and how the internet could be structured. It argues that, like Costco, a better internet should prioritize curation, trust, and quality over endless, low-quality options, suggesting that this "intelligent loss of sales" could improve user experience.