Using GenAI to translate a game is as bad as using it to make assets

The author argues that using generative AI to translate video games is just as harmful as using it to create art assets, because both destroy the craft and human intent behind the work. Key context needed: game translation (localization) is a skilled field where translators adapt dialogue, jokes, and cultural references so they make sense in another language — it goes far beyond literal word-for-word swapping. The piece pushes back against the growing trend of studios using AI for both art and text, warning that players and developers alike are losing something irreplaceable when machines replace human judgment in creative work.