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Pluralistic: The Big Con (19 Jun 2026)

Doctorow argues that pyramid schemes like Amway operate as a "big con" where everyone pretends to succeed. He draws parallels to Trump, Musk, and Zuckerberg, claiming their wealth comes from cons and subsidies, not business acumen, with AI and the metaverse being the latest swindles.

Background

- Cory Doctorow writes Pluralistic, a hugely influential blog on tech, monopoly power, and digital rights. - The "big con" is a classic grift where everyone the mark meets is in on the scam. Doctorow uses it as a lens to understand pyramid schemes like Amway — and then modern politics and business. - Amway's founders co-founded the Heritage Foundation with their fortune. The article argues that much of American conservatism and its "self-made man" mythology is structurally built on this pyramid logic. - Doctorow connects the dots from Amway to Trump (real estate and crypto grifts) and Elon Musk (subsidies, inflated claims), arguing that massive investment doesn't mean something is real — the "pony under the pile of shit" fallacy.

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