Samsung Electronics brings ChatGPT and Codex to employees

Samsung Electronics is one of the world's largest consumer electronics and semiconductor companies, based in South Korea. It competes directly with Apple in phones, TSMC in chip manufacturing, and LG in appliances. ChatGPT (from OpenAI) is a general-purpose AI chatbot used for text tasks like drafting emails or summarizing documents. Codex (also from OpenAI) is the AI model that powers GitHub Copilot — it specializes in generating and explaining code. This announcement marks a major enterprise adoption: Samsung is deploying both tools internally to tens of thousands of employees for everyday work and software development. The significance lies in scale (a global giant standardizing on these tools) and in Samsung's previous internal ban on generative AI (after a data leak incident in April 2023, Samsung prohibited employees from using ChatGPT on company devices). This deployment suggests those security concerns have been addressed, likely through a private, isolated instance of the models. It also signals that major manufacturers see AI as a productivity lever, not just a novelty.