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Cloudflare and major browsers push token system to curb bots

Cloudflare is partnering with major browser vendors like Google, Apple, and Mozilla to develop a token-based system that helps websites distinguish between legitimate human users and automated bots or unwanted traffic, aiming to reduce reliance on CAPTCHAs and other friction-heavy verification methods.

Background

- Cloudflare is a major internet infrastructure company that provides DDoS protection, content delivery (CDN), and security services to millions of websites. Its "legitimate visitor" signals have long relied on CAPTCHAs and IP-based reputation.