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Advertise in ChatGPT

OpenAI has launched an advertising program for ChatGPT, allowing businesses to place ads within the platform. The initiative aims to monetize the popular AI chatbot while providing a new channel for advertisers to reach users.

Background

OpenAI has launched an advertising business, placing ads inside its ChatGPT chatbot for the first time. This is a major strategic shift for a company that previously positioned itself purely as a subscription-based AI assistant. The move follows similar steps by other AI companies (e.g., Google's Gemini, Microsoft's Copilot) and signals a broader industry trend toward monetizing free-tier AI products through advertising. It also raises questions about user privacy and the ethical boundaries of commercial messaging inside conversational AI.