Apple Raises Prices on Most Products by 15–25 Percent, but Not iPhones, Watches, or AirPods
Apple has raised prices on most of its products by 15–25 percent, with Macs up $100–$300 and iPads up $150–$200. iPhone, Apple Watch, and AirPods prices remained unchanged. The company cited unprecedented component cost increases as the reason for the price hikes.
Background
- Apple has raised prices on Macs and iPads by 15-25% (e.g., base MacBook Air from $1,099 to $1,299; base iPad Pro from $999 to $1,199). iPhones, Apple Watches, and AirPods were left unchanged for now.
- The cited reason is a sharp, rapid increase in component costs — Apple says it has "never seen a component price increase this much, this quickly." This is widely attributed to ongoing US-China trade tensions and tariffs on electronics imported from China, where most Apple products are assembled.
- Apple briefly took its online store offline this morning, a standard practice when it introduces new products or changes pricing. When it came back, the new prices were in effect.
- The MacBook Neo, a lower-cost model Apple launched just months ago at $600, is now $699 — meaning early buyers got what may be the cheapest MacBook Apple ever sells.
- The Vision Pro, Apple's mixed-reality headset, also saw a small price bump from $3,500 to $3,700.