Google’s acquisition of Doubleclick
Google acquired DoubleClick for $3.1 billion in cash on April 13, 2007. This acquisition further expanded Google's advertising business, which had already included its AdWords product since 2000.
Google acquired DoubleClick for $3.1 billion in cash on April 13, 2007. This acquisition further expanded Google's advertising business, which had already included its AdWords product since 2000.