We Are All Weird
The post argues that in a world of abundant choice and fragmented culture, the concept of "normal" is obsolete. Everyone is weird in their own way, and success comes from embracing and serving niche audiences rather than trying to appeal to the mythical average person.
Background
- Seth Godin is a well-known marketing author, entrepreneur, and blogger whose work focuses on "permission marketing," tribes, and standing out from the crowd. He has been publishing daily blog posts since the early 2000s.
- This post builds on a core theme from his earlier book *We Are All Weird* (2011): the idea that mass-market "normal" is a dying myth. In the digital age, small groups (or "tribes") of passionate, niche-interest people are more powerful than any homogeneous mainstream audience.
- The article argues that everyone is "weird" in some way (has unusual tastes or beliefs). The key is not to fear that weirdness but to own it, connect with others who share it, and stop trying to cater to a non-existent average consumer.
- This matters for creators, entrepreneurs, and marketers because it shifts the strategy away from reaching "everyone" (which is impossible) toward serving a specific, loyal audience that actually cares.