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Monetization Gateway

Cloudflare announced Monetization Gateway, a new product that allows customers to build paywall and subscription features directly on the Cloudflare network, aiming to simplify content monetization for creators and businesses without relying on third-party services.

Background

Cloudflare is a major internet infrastructure company that provides content delivery (CDN), DDoS protection, DNS, and security services for websites and APIs. It sits between a website's server and its visitors, handling traffic routing and security. This post announces "Monetization Gateway," a service that lets website owners earn revenue by injecting ads or sponsored content directly through Cloudflare's edge network (their global data centers). The key shift: instead of relying on separate ad servers or third-party scripts (which slow down sites and leak user data), the ad logic runs on Cloudflare's infrastructure. This is part of a broader push by Cloudflare to offer more than just security and performance—it is increasingly competing with platforms like Google's Ad Manager and other ad-tech intermediaries. For readers of English-language tech discourse, this reflects the ongoing tension between user privacy, site speed, and the business need to monetize traffic, as well as the trend of infrastructure companies moving up the stack into revenue-generating services.

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