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Cloudflare to block cynical search-and-scrape bots from ad-supported web pages

Cloudflare announced it will block search and scraping bots from accessing ad-supported web pages unless website owners opt in, aiming to prevent AI companies from profiting off publisher content without compensation. The new setting allows publishers to choose whether to allow AI crawlers while still enabling legitimate search indexing.

Background

Cloudflare is a major internet infrastructure company that provides CDN, security, and bot management to millions of websites. This article reports a new policy: Cloudflare will automatically block automated crawlers (search-engine indexers, AI training scrapers, etc.) from accessing web pages behind ad-supported paywalls or registration walls. The rationale is that these bots bypass monetization gates — they consume content without generating ad revenue or subscription conversions. This matters because of the "AI scraping" controversy: AI companies (OpenAI, Google, Anthropic) crawl the open web to train large language models, often ignoring websites' terms of service or robots.txt. Publishers argue this is uncompensated use. Cloudflare's move lets publishers draw a line — bots that honor the block stop; those that don't reveal themselves as rogue scrapers, which can then be targeted legally or technically. The policy shifts enforcement from individual publishers to a platform-level gatekeeper.

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Cloudflare to block cynical search-and-scrape bots from ad-supported web pages

Background

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