Aurum Foundation Says It
A reporter joined a recruiting call for Aurum Foundation, a membership-based platform, and noted that the word "investment" was never used while "referral marketing" was emphasized repeatedly. The call highlighted a multi-level compensation structure and encouraged members to recruit others to upgrade their memberships.
Background
- Aurum Foundation is a crypto/cash-reward scheme that recruits members via "referral marketing" — a euphemism for multi-level marketing (MLM) or pyramid-like structures where existing members earn by bringing in new people, not by selling a real product.
- The article's author sat in on Aurum's recruiting call and notes the organization never used the word "investment," likely to avoid regulatory scrutiny as an unregistered securities offering. Instead, they framed payments as "referral marketing," a tactic common in schemes that try to skirt securities laws.
- Aurum Foundation claims to give cash rewards and crypto bonuses to members who recruit others. Regulators globally (SEC, FBI, etc.) have warned that such models often collapse when recruitment slows, leaving late joiners with losses.
- "Crypto" or "cash reward" MLMs have surged in recent years, especially targeting communities in Asia, Africa, and Latin America. Many rebrand after being shut down in one jurisdiction. Aurum Foundation appears to be one such entrant.