Email marketing reporting still takes 1–2 days a week for most teams
A survey by EmailCalculator.com indicates most marketing teams spend 1–2 days per week on email reporting, highlighting ongoing inefficiencies in campaign analysis workflows.
Background
- The article is from EmailCalculator.com, a site that sells automated email marketing analytics tools — so it is a vendor's perspective on industry pain points.
- Many companies run email campaigns (newsletters, promotions) but rely on manual reporting: pulling data from platforms like Mailchimp or Klaviyo into spreadsheets.
- "1–2 days a week" refers to the time marketing staff spend compiling and analyzing those reports instead of acting on the insights.
- The target audience is marketing managers and small-to-mid-size business owners who may not realize how much hidden labor cost manual reporting eats up.
- No major names or breaking news; this is a common operational inefficiency in the email marketing industry that tools like EmailCalculator claim to solve.