Your Site, your rules: new AI traffic options for all customers
Cloudflare announced new options for all customers to control how AI services, crawlers, and models interact with their websites, giving site owners more flexibility to manage AI traffic according to their own rules and preferences.
Background
Cloudflare, one of the world's largest web infrastructure and security companies, has introduced new tools letting website owners control how AI services interact with their sites. The announcement responds to a surge in AI companies scraping (crawling) websites for training data and using their content via AI chatbots — often without permission or compensation. Key context: Cloudflare already provides a massive content delivery network (CDN) that 20%+ of the web uses, giving it unique leverage to set norms. The new "AI Audit" dashboard shows site owners which AI bots are hitting their site and lets them block specific AI crawlers or allow them while blocking the associated chatbot. The "Content Credentials" feature makes it easy to add cryptographic labels (C2PA) that declare how a site's content can be used by AI. This positions Cloudflare as a gatekeeper in the fight between content creators and AI companies over data use and attribution.