AOL and Eventbrite owner Bending Spoons soars 40% on Nasdaq debut
Bending Spoons, the owner of AOL and Eventbrite, saw its shares surge 40% on its first day of trading on the Nasdaq.
Background
- Bending Spoons is a Milan-based app developer that owns major consumer apps including AOL, Eventbrite, Evernote, and the photo-editing app Remini. It has grown through aggressive acquisition of once-popular but struggling digital brands.
- The company's Nasdaq debut (ticker: BNDS) on March 13, 2025 saw shares jump ~40%, giving it a market value of roughly $6 billion — a rare bright spot in a sluggish IPO market.
- Bending Spoons is known for a highly data-driven, almost engineering-first approach: it acquires faded apps, strips down their cost structures, applies AI features, and monetizes aggressively (e.g., pushing subscriptions hard). Critics say it prioritises profit over user experience.
- The IPO is notable because it is a European tech company choosing to list in the US, and because it represents a bet that reviving "zombie" consumer brands can be a viable long-term strategy — not just a financial-engineering play.