Google's exponential path to climate-wrecking digital bloat
The article criticizes Google's growing digital infrastructure, arguing that its expansion of data centers and AI services is driving massive energy consumption and carbon emissions. It warns that this "digital bloat" follows an exponential trajectory that could significantly worsen the company's climate impact, contradicting its stated environmental goals.
Background
The article argues Google's business incentives drive ever-increasing data usage per user (digital bloat), which is exponentially increasing its energy consumption and carbon emissions, contradicting its climate pledges.