Word Count for Blog Posts: How Long Should Yours Be?
The article examines optimal blog post length, noting that while longer posts (1,500–2,500 words) often rank better in search engines, the best length depends on the topic, audience, and purpose. It advises writers to prioritize quality and reader engagement over hitting a specific word count, and introduces real-time word counters as tools to help maintain focus and efficiency during writing.
Background
This article gives practical advice on blog post length — not just a simple number, but a range tailored to goals like SEO, reader engagement, and topic depth. A key bit of context: in the content-marketing world, "word count" is debated because Google's ranking algorithm doesn't have a fixed minimum, but data from top-ranking posts often shows longer content (1,500–2,500 words) tends to perform better for competitive queries. Shorter posts (300–600 words) can work for news or quick tips. The article also suggests using a real-time word counter tool (the author's own product) to stay on track while writing, which frames the advice as partly a soft pitch for that tool.