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An AI that finds B2B leads while you work

Relay Brief is an AI-powered tool that automates B2B lead generation by searching for potential clients while users focus on other tasks, aiming to streamline the sales prospecting process.

Background

Relay Brief is a newsletter that covers AI tools for business, particularly in sales and marketing. This article discusses AI-powered lead generation for B2B companies. "B2B leads" refers to potential business customers, not individual consumers. The core idea is that new AI agents can now autonomously research companies, identify decision-makers, and qualify prospects—tasks previously done manually by sales teams. This represents a shift from AI as a chatbot to AI as an autonomous worker that operates in the background.

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