Claude Does SEO
The article discusses using Anthropic's AI assistant Claude to perform search engine optimization tasks, exploring how AI can help with SEO strategies, keyword research, content optimization, and technical SEO analysis. It evaluates Claude's capabilities in generating SEO-friendly content and provides practical examples of using the AI tool for various SEO workflows.
Background
Claude (by Anthropic) is a large language model AI, similar to ChatGPT. SEO (Search Engine Optimization) is the practice of improving websites to rank higher in Google search results. Anthropic recently introduced "tool use" (also called function calling) — a feature that lets Claude interact with external software like web browsers, APIs, and databases, not just chat. This article describes an experiment where the author gave Claude a browser and a Google Sheets API connection, and let it autonomously run SEO tasks: crawling sites, identifying issues (broken links, missing meta tags, slow pages), and filing bug reports. The result is an AI agent that performs grunt work typically done by junior SEO specialists — raising questions about which knowledge-worker tasks will be automated next, and how companies might replace human contractors with AI agents that cost cents per hour.