Help investigate if California's new data broker opt-out tool works
California launched a new data broker opt-out tool, and CalMatters is asking readers to help investigate its effectiveness by sharing their experiences using the system.
Background
- California passed a "Delete Act" (SB 362) in 2023, requiring data brokers to register with the state and offer a one-click way for consumers to delete their personal data.
- A central "data broker deletion tool" or opt-out portal was supposed to launch by January 2026, letting Californians submit a single request to erase their data from hundreds of brokers at once.
- Data brokers are companies that collect, buy, and sell personal information (search history, location, shopping habits, etc.) — often without people knowing.
- This investigation asks the public to test the tool and report problems, because privacy advocates worry brokers may not comply or the tool might be difficult to use.
- CalMatters is a nonpartisan, nonprofit California news outlet covering state policy and politics.