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Domino's Pizza parodies Sony's discontinuation of physical games

Domino's UK posted a parody tweet referencing Sony's discontinuation of physical game discs, humorously suggesting they might stop delivering pizza boxes and switch to digital-only deliveries.

Background

- Sony recently announced it would stop producing physical (disc-based) games for the PlayStation, a major shift in the gaming industry toward all-digital purchases.<br>- Domino's UK, a fast-food pizza chain, posted a parody response joking that they would "discontinue physical pizza" and switch to "digital pizza only" — a playful jab at Sony's announcement.<br>- The tweet is a meme format where brands mimic serious corporate news to poke fun at their own products (pizza you can't eat).<br>- The joke highlights how absurd the idea of "digital-only" feels when applied to a physical product like food, contrasting with digital media where the shift makes more sense.