Translation

Why Build vs. Buy is the wrong question

The "build vs. buy" framing is flawed because it ignores core competency. The real question is whether software is a core differentiator. If not, buy; build only for strategic advantage.

Background

- Many technology companies frame key decisions as "Build vs. Buy" — should we develop a solution in-house (e.g., a code library, a data pipeline, an internal tool), or should we purchase an existing product or service off the shelf? - The author argues this binary framing is flawed because it ignores the true cost and complexity of integration, maintenance, and organisational change — both options require ongoing investment, not just a one-time choice. - This piece is relevant to engineers, product managers, and tech leaders who regularly face these decisions, especially in startups and scale-ups where resources are tight and the long-term consequences of such choices are often underestimated.

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Why Build vs. Buy is the wrong question

Background

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