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The UK's generational tobacco ban might not work. I'm supporting it anyway

The article acknowledges that the UK's generational ban on tobacco sales may not effectively reduce smoking rates among young people, but the author still supports the policy due to its potential broader public health benefits.

Background

- The UK passed a landmark law in 2024 that bans tobacco sales to anyone born on or after January 1, 2009, effectively creating a "smoke-free generation" by gradually raising the legal purchase age each year. - The article's author (a public health researcher) argues the ban may have limited impact because teen smoking rates were already plummeting, black markets could supply underage buyers, and enforcement is difficult. But they support it anyway as a strong social signal that denormalizes smoking. - This puts the UK at odds with most other countries, which regulate tobacco through taxation, age limits (typically 18 or 21), and advertising bans rather than a generational phase-out. New Zealand passed a similar ban in 2022 but repealed it in 2024 under political pressure. - Key context: the UK aims to be "smoke-free" (under 5% smoking prevalence) by 2030, but current trends suggest it will miss that target without dramatic measures like this ban.