Loom doubles prices, offers no export functionality
Loom is doubling prices for its customers following its integration with Atlassian, while offering no export functionality to migrate data away from the platform.
Background
- Atlassian (maker of Jira, Confluence, Trello) acquired the video-messaging platform Loom in 2023 for nearly $1B.
- Loom lets users record and share short videos (screen + face) asynchronously, popular in remote work.
- Atlassian is now integrating Loom into its own product ecosystem and pricing tiers, which means standalone Loom customers face steep price increases — often double or more.
- Affected users report that Loom offers no built-in export tool to easily download and migrate their video library to a competitor, effectively locking them in.
- This mirrors a pattern where a larger company acquires a tool, raises prices, and deprioritizes the original standalone product experience.