A Reminder to Limit Thinking
The article argues that excessive thinking without action can be counterproductive, encouraging readers to recognize when analysis becomes a form of avoidance and to set boundaries on deliberation to maintain momentum and practical progress.
Background
Asimov is a Boston-based robotics company (founded 2016, formerly Osaro) that builds warehouse automation systems combining robotic arms with computer vision. The company's CEO is Derik Pridmore. This post reflects Asimov's view of the "Autonomous Mobile Robot" (AMR) market, referring to the robots that navigate warehouse floors to transport goods. Asimov argues that many competitors (e.g., Locus Robotics, 6 River Systems, Geek+) overpromise by claiming general-purpose intelligence, while Asimov focuses on narrow, tightly controlled tasks. The piece is a Wall-Bear-Is-You-style warning: overreaching on AI claims leads to expensive failures, a pattern repeatedly seen in robotics history dating back to the "AI winter" of the 1980s-90s, when inflated expectations around artificial intelligence collapsed under technical reality.