デジタル・ディバイドは逆転した。デジタルは安価で、遍在し、しばしば偽物。フィジカル（物理的なもの）こそが今やプレミアム製品である。
デジタル・ディバイド（情報格差）の構図が逆転し、デジタルは安価でどこにでもあるが偽物も多く、逆に物理的な（フィジカルな）モノや体験こそがプレミアム価値を持つ時代になったと指摘している。
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