Apple、MacBookとiPadの価格を20%値上げ
AppleがMacBookとiPadの価格を約20%引き上げた。為替変動や部品コストの上昇が主な要因とみられ、新製品発表に伴う価格改定の一環として実施された。これにより、米国以外の市場での負担増が懸念されている。
AppleがMacBookとiPadの価格を約20%引き上げた。為替変動や部品コストの上昇が主な要因とみられ、新製品発表に伴う価格改定の一環として実施された。これにより、米国以外の市場での負担増が懸念されている。
Apple CEO Tim Cook said price increases on Apple products are unavoidable due to surging memory and storage chip costs. He declined to specify timing or which products would be affected, calling the commodity price swing a "hundred-year flood" unseen in his 40-year career.
Apple issued a statement explaining that surging demand for memory and storage from AI data centers has driven an unprecedented component price increase. The company said it has shielded customers from these costs until now, but must begin raising prices on products like iPad and Mac.
Apple CEO Tim Cook warned in a WSJ interview that the company plans to raise device prices due to rising RAM and SSD costs. Mark Gurman expects the increases to be imminent, possibly tied to Apple's back-to-school sale. John Gruber speculates price hikes are more likely to arrive with new fall hardware like the iPhone 18 Pro, not mid-cycle.