あなたは彼らがあなたのために働いていると思っているだけだ
新米マーケティングVPとして、PRエージェンシーが実際に誰のために働いているのかを痛いほど学んだ。その後、これはすべての外部ベンダーに当てはまることに気づき、最終的には彼らに本当に何を依頼すべきだったのかを理解した。この教訓は今でも通用する。
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