Apple、M5版Vision Proの不振を受け同製品の展開を断念
AppleはM5チップを搭載した新型Vision Proを投入したが、市場での反響は芳しくなく、同製品の将来計画を事実上断念した。初代モデルからの課題であった価格の高さやユースケースの限界が改善されず、販売台数は期待を大きく下回っている。Appleは今後、より低価格帯のヘッドセットに注力する方針とみられる。
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Mac Minis with larger RAM configurations are currently unavailable on Apple.com, with shipping wait times for other models extending up to 12 weeks. Mac Studio high-memory models are also unavailable, with more affordable variations showing similar delays. Apple declined to comment on the supply shortages affecting these AI-friendly desktop systems.
Apple's new MacBook Neo is essentially a rebranded version of the M1 MacBook Air that has been sold at Walmart for years. The Neo solves Apple's brand embarrassment by presenting the affordable laptop as a new, desirable product with fresh marketing and design language. The product offers similar specifications to the older M1 Air but with updated positioning for first-time laptop buyers.
The article reflects on the uncertain future of Apple's Vision platform, acknowledging it might fail but stating that Apple has not given up yet. It suggests that if the project is discontinued, it will not be a sudden revelation reported by MacRumors to those still working on it.
The author has used a MacBook Pro M4 for six months and highlights its excellent battery life and silent operation, with the fan rarely activating. They chose the Pro model primarily for its nano-textured display, which significantly reduces reflections compared to standard displays. The 120Hz refresh rate provides noticeable improvements in responsiveness for certain tasks.
The M1 MacBook Air remains surprisingly capable more than five years after its release, though users should temper their expectations about its performance.