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"CEO说了句话!"

一篇犀利指南,揭示了懒惰新闻报道的常见模式:记者过度依赖CEO的公开言论作为新闻素材,却缺乏深入调查和批判性思考。

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  • Joe Sugarman's 2006 book The Adweek Copywriting Handbook contained an axiom about advertising: the sole purpose of the first sentence is to get the reader to read the second sentence. This principle explains how social media evolved.