Pluralistic:广告技术窃贼之间毫无道义可言(2026年5月25日)
本文揭露了商业监控行业从用户到客户的全链条欺诈本质:这些公司不仅通过不诚实手段监视用户牟利,还向购买其数据的广告主编造谎言。文章引用Tim Hwang的《次贷注意力危机》等研究,指出定向广告实际效果极差(宝洁每年2亿美元的监控广告支出归零后销量毫无变化),且车企、智能设备等领域的监控数据存在大量虚假夸大(如声称能获取性生活和基因数据)。核心结论是:无论是免费用户还是付费客户,在广告技术骗局中都是被收割的"产品"。
本文揭露了商业监控行业从用户到客户的全链条欺诈本质:这些公司不仅通过不诚实手段监视用户牟利,还向购买其数据的广告主编造谎言。文章引用Tim Hwang的《次贷注意力危机》等研究,指出定向广告实际效果极差(宝洁每年2亿美元的监控广告支出归零后销量毫无变化),且车企、智能设备等领域的监控数据存在大量虚假夸大(如声称能获取性生活和基因数据)。核心结论是:无论是免费用户还是付费客户,在广告技术骗局中都是被收割的"产品"。
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