蒂姆·库克警告苹果或因内存成本飙升而涨价
苹果CEO蒂姆·库克近日警告,由于内存成本大幅上涨,MacBook、iPhone等产品价格可能面临上调。库克表示,全球内存供应链紧张导致成本持续攀升,公司不得不考虑将部分压力转嫁给消费者。这一表态引发市场对苹果产品涨价的广泛关注。
苹果CEO蒂姆·库克近日警告,由于内存成本大幅上涨,MacBook、iPhone等产品价格可能面临上调。库克表示,全球内存供应链紧张导致成本持续攀升,公司不得不考虑将部分压力转嫁给消费者。这一表态引发市场对苹果产品涨价的广泛关注。
Apple CEO Tim Cook said price increases on Apple products are unavoidable due to surging memory and storage chip costs. He declined to specify timing or which products would be affected, calling the commodity price swing a "hundred-year flood" unseen in his 40-year career.
Apple issued a statement explaining that surging demand for memory and storage from AI data centers has driven an unprecedented component price increase. The company said it has shielded customers from these costs until now, but must begin raising prices on products like iPad and Mac.
Apple CEO Tim Cook warned in a WSJ interview that the company plans to raise device prices due to rising RAM and SSD costs. Mark Gurman expects the increases to be imminent, possibly tied to Apple's back-to-school sale. John Gruber speculates price hikes are more likely to arrive with new fall hardware like the iPhone 18 Pro, not mid-cycle.