苹果将提高设备价格——但何时实施?
继蒂姆·库克罕见接受《华尔街日报》采访警告苹果将因RAM和SSD价格飙升而涨价后,马克·古尔曼发推称提价将很快发生,可能与学生返校促销捆绑推出,而非等到秋季。但作者约翰·格鲁伯认为,苹果一贯将定价视为品牌的一部分,不太可能在产品周期中途涨价,更可能是在9月随iPhone 18 Pro和折叠屏"Ultra"等新品发布时调价。不过他也承认,全球RAM短缺前所未有,任何情况都可能发生。
继蒂姆·库克罕见接受《华尔街日报》采访警告苹果将因RAM和SSD价格飙升而涨价后,马克·古尔曼发推称提价将很快发生,可能与学生返校促销捆绑推出,而非等到秋季。但作者约翰·格鲁伯认为,苹果一贯将定价视为品牌的一部分,不太可能在产品周期中途涨价,更可能是在9月随iPhone 18 Pro和折叠屏"Ultra"等新品发布时调价。不过他也承认,全球RAM短缺前所未有,任何情况都可能发生。
Apple has raised prices on its MacBook and iPad models by approximately 20% across multiple markets, citing increased component costs and currency fluctuations as key drivers for the adjustment.
Apple has announced notable price increases across several product lines, including MacBooks and iPads. The new pricing takes effect immediately for orders placed through Apple's online store and retail locations. The company cited rising component costs and global economic conditions as reasons for the adjustments.
Apple plans to increase prices on some products due to a global shortage and rising costs of memory chips, which have squeezed supply chains and raised component expenses for the tech giant.
Apple CEO Tim Cook said the company will raise prices on some products due to rising memory chip costs. He noted that the semiconductor industry is facing supply constraints, which will impact Apple's margins and lead to higher prices for consumers.
Apple CEO Tim Cook has warned that rising memory costs may force the company to raise prices on products like MacBooks and iPhones. The potential price hikes come as global supply chain pressures and increased costs for components impact the tech industry. Cook indicated that Apple would need to adjust pricing to offset the financial impact of these higher expenses.