苹果就昨日涨价发布完整声明
苹果公司昨日向媒体发布声明,解释了涨价的背景原因。苹果表示,AI数据中心的快速扩张导致对内存和存储的异常需求激增,组件价格前所未有的快速上涨。此前苹果一直自行消化成本未转嫁给消费者,但目前已到不得不开始对iPad和Mac等多款产品提价的临界点,并承诺正在积极寻找解决方案。
苹果公司昨日向媒体发布声明,解释了涨价的背景原因。苹果表示,AI数据中心的快速扩张导致对内存和存储的异常需求激增,组件价格前所未有的快速上涨。此前苹果一直自行消化成本未转嫁给消费者,但目前已到不得不开始对iPad和Mac等多款产品提价的临界点,并承诺正在积极寻找解决方案。
Apple has raised prices on its MacBook and iPad models by approximately 20% across multiple markets, citing increased component costs and currency fluctuations as key drivers for the adjustment.
Apple has announced notable price increases across several product lines, including MacBooks and iPads. The new pricing takes effect immediately for orders placed through Apple's online store and retail locations. The company cited rising component costs and global economic conditions as reasons for the adjustments.
Apple plans to increase prices on some products due to a global shortage and rising costs of memory chips, which have squeezed supply chains and raised component expenses for the tech giant.
Apple CEO Tim Cook said the company will raise prices on some products due to rising memory chip costs. He noted that the semiconductor industry is facing supply constraints, which will impact Apple's margins and lead to higher prices for consumers.
Apple CEO Tim Cook has warned that rising memory costs may force the company to raise prices on products like MacBooks and iPhones. The potential price hikes come as global supply chain pressures and increased costs for components impact the tech industry. Cook indicated that Apple would need to adjust pricing to offset the financial impact of these higher expenses.