苹果CEO蒂姆·库克称内存芯片成本将导致价格上涨
苹果公司首席执行官蒂姆·库克警告称,由于内存芯片成本持续攀升,公司旗下产品价格将面临上涨压力。库克在季度财报电话会议上表示,虽然苹果一直在努力控制成本,但半导体行业整体涨价趋势难以完全规避。这一表态引发市场对iPhone、iPad等热门设备售价可能上调的担忧。
苹果公司首席执行官蒂姆·库克警告称,由于内存芯片成本持续攀升,公司旗下产品价格将面临上涨压力。库克在季度财报电话会议上表示,虽然苹果一直在努力控制成本,但半导体行业整体涨价趋势难以完全规避。这一表态引发市场对iPhone、iPad等热门设备售价可能上调的担忧。
Apple CEO Tim Cook said price increases on Apple products are unavoidable due to surging memory and storage chip costs. He declined to specify timing or which products would be affected, calling the commodity price swing a "hundred-year flood" unseen in his 40-year career.
Apple issued a statement explaining that surging demand for memory and storage from AI data centers has driven an unprecedented component price increase. The company said it has shielded customers from these costs until now, but must begin raising prices on products like iPad and Mac.
Apple CEO Tim Cook warned in a WSJ interview that the company plans to raise device prices due to rising RAM and SSD costs. Mark Gurman expects the increases to be imminent, possibly tied to Apple's back-to-school sale. John Gruber speculates price hikes are more likely to arrive with new fall hardware like the iPhone 18 Pro, not mid-cycle.