苹果宣布MacBook、iPad等多款产品大幅涨价
苹果公司宣布将对MacBook、iPad等多条产品线进行大幅涨价。此次价格调整涉及多个核心产品类别,或将影响全球消费者的购买决策。具体涨幅和生效时间尚未全部公布,但预计将对市场产生显著影响。
苹果公司宣布将对MacBook、iPad等多条产品线进行大幅涨价。此次价格调整涉及多个核心产品类别,或将影响全球消费者的购买决策。具体涨幅和生效时间尚未全部公布,但预计将对市场产生显著影响。
Apple CEO Tim Cook said price increases on Apple products are unavoidable due to surging memory and storage chip costs. He declined to specify timing or which products would be affected, calling the commodity price swing a "hundred-year flood" unseen in his 40-year career.
Apple issued a statement explaining that surging demand for memory and storage from AI data centers has driven an unprecedented component price increase. The company said it has shielded customers from these costs until now, but must begin raising prices on products like iPad and Mac.
Apple CEO Tim Cook warned in a WSJ interview that the company plans to raise device prices due to rising RAM and SSD costs. Mark Gurman expects the increases to be imminent, possibly tied to Apple's back-to-school sale. John Gruber speculates price hikes are more likely to arrive with new fall hardware like the iPhone 18 Pro, not mid-cycle.