苹果将MacBook和iPad价格上调20%
苹果公司宣布将MacBook和iPad系列产品价格上调20%,这一调整反映了全球供应链成本上升和汇率波动的影响。此次价格上涨覆盖多个主要市场,可能对消费者购买意愿产生影响,同时也有助于苹果维持其利润率水平。
苹果公司宣布将MacBook和iPad系列产品价格上调20%,这一调整反映了全球供应链成本上升和汇率波动的影响。此次价格上涨覆盖多个主要市场,可能对消费者购买意愿产生影响,同时也有助于苹果维持其利润率水平。
Apple CEO Tim Cook said price increases on Apple products are unavoidable due to surging memory and storage chip costs. He declined to specify timing or which products would be affected, calling the commodity price swing a "hundred-year flood" unseen in his 40-year career.
Apple issued a statement explaining that surging demand for memory and storage from AI data centers has driven an unprecedented component price increase. The company said it has shielded customers from these costs until now, but must begin raising prices on products like iPad and Mac.
Apple CEO Tim Cook warned in a WSJ interview that the company plans to raise device prices due to rising RAM and SSD costs. Mark Gurman expects the increases to be imminent, possibly tied to Apple's back-to-school sale. John Gruber speculates price hikes are more likely to arrive with new fall hardware like the iPhone 18 Pro, not mid-cycle.