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作者探讨了定价的三种方式：成本加成定价（以成本决定价格）、市场定价（以市场接受度决定价格）和机会主义定价（看人下菜碟）。通过亲身经历——从非营利网站项目35,000美元的报价到招聘公司以$78/小时转售其服务——作者指出，关键在于选择一种定价方法并坚持执行。最终，他推荐基于价值的定价，将价格与客户的具体需求和所需时间挂钩，认为这种方法在保持一致性的同时，对双方都最为公平且有利可图。
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